in the music charts
The Māori music scene has exploded over the past few years.
With New Zealand's most popular musicians releasing tracks in te reo, and bilingual bangers such as Rob Ruha's SH35 going viral, the demand for waiata Māori has rocketed.
This surge in popularity is no accident.
A committed community of Māori musicians has been working hard to bring waiata Māori into the mainstream.
In Tribal, a new documentary that meets the creatives behind New Zealand's most incredible music scenes, filmmaker Chris Graham and Stuff's Glenn McConnell meet many of the Māori musicians behind the surge in waiata Māori on the airwaves. Watch the episode above.
Callum Rei McDougall is one of the young Māori musicians filling the airwaves with te reo.
He’s a pop and hip-hop artist who goes by the name Rei, and first started releasing music in 2015.
”There’s always been great Māori musicians making great music,” he says.
Link to video and article: The people behind te reo's massive rise in the music charts | Stuff.co.nz