in te reo Māori
Social media advertising is big business but, as Reweti Kohere explains, it’s not possible for companies to reach tangata whenua in their own reo.
The next time you scroll past an advertisement on your Facebook or Twitter feed, take a few seconds to ponder the NZ$255bn worth of revenue that social media advertising generated globally in 2021. Take another moment to realise that amount is expected to rise to NZ$420bn in four years.
Social advertising accounts for a third of all digital advertising spend, and snappy TikToks, Instagram reels and other short-form video ads are driving an increase in sales by tens of billions of dollars. Used by well over half of the world’s 7.8 billion people, social media has become highly monetised.
Businesses in Aotearoa can capitalise on this global opportunity, but if they want to reach tangata whenua in their own reo, some big tech companies can’t help. Here’s why.
Link to article: Why you can’t advertise online in te reo Māori | The Spinoff
