to have te reo Māori option
A collaboration between Te Taura Whiri i te Reo Māori (the Māori Language Commission) and Countdown sees customers able to use self-checkouts in te reo Māori.
It's a world-first for Countdown customers to be able to have te reo Māori as a language option at self-service checkouts, with an audio greeting and farewell already established. More audio in te reo Māori will be added to the system in the next few months.
With over three million customers through their stories every week, Countdown Director of Corporate Affairs, Safety and Sustainability, Kiri Hannifin, says it's an opportunity to introduce te reo Māori into everyday things for whānau, which includes shopping for kai.
Link to article: Countdown self-checkouts to have te reo Māori option - NZ Herald
