'That's a mockery'
A proliferation of social media filters that allow users to project mataora, moko kauae and other taonga onto their faces has raised fresh concern about the protection of Māori identity and intellectual property.
Given names like "Māori Mask" and "Māori Face Tattoo," among others, creators have designed filters that can be used on platforms like Instagram and Snapchat.
To some, easy access to Māori culture has been touted as a positive, a helping lens to the revitalisation of mātauranga Māori.
But takatāpui Māori activist Mandeno Karu Martin, who has come across several of the filters, said it was also damaging - especially if created from a non-Māori point of view.
Link to article: Growing anger over use of moko, mataora in image filters: 'That's a mockery' | RNZ News