Māori cultural advisers warn of potential commercialisation of Matariki
With Matariki around the corner, Māori cultural advisers, academics, and the Government are warning businesses to avoid commercialising the mid-winter holiday.
Skye Kimura is chief executive of Tātou, a Māori cultural marketing and communications agency.
Recently, Kimura became concerned at a number of client briefs asking the agency to “leverage Matariki” as a marketing opportunity, and she decided to do something about it.
“We are trying to tell people that Matariki is not a selling opportunity. No one wants to see a Matariki ‘Big Mac’,” Kimura said.