finds children exposed to a brand every minute
Researchers put body cameras on children to find out how many brands they see daily.
Brands are everywhere - on buses, buildings and even rooftops - and children are exposed to 554 brands a day.
"It's hard to avoid, and it's definitely scary," one parent told Newshub while another said: "You don't want kids growing up wanting lots of crappy stuff."
Another said: "It sounds like a lot to me."
In 2014 researchers put body cameras on 168 Kiwi kids aged 11-13 to test their exposure to marketing.
It showed children are exposed to the most brands at school and home but also on billboards and stores.
Link to video and article: New Zealand study finds children exposed to a brand every minute | Newshub