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Demand jumps for job applicants

who can speak te reo Māori

There has been a big increase in demand for job applicants who speak te reo Māori, showing the language has an economic as well as cultural value, says a researcher.

The number of job listings that identified te reo Māori as a requested skill has more than doubled across the country, to 791 for the year to July, up from 324 the year earlier.

It’s reassuring for our whānau, because obviously many Māori will go and learn te reo as part of their cultural journey,” said Hinerangi Curtis, data researcher at Ngāi Tahu’s innovation lab, Tokona te Raki Māori Futures Collective.

It’s really affirming to be able to show that not only is it culturally valuable, but there’s actually now an economic value on te reo Māori as a skill. Employers are valuing te reo Māori.”

Link to article and video: Demand jumps for job applicants who can speak te reo Māori | Stuff.co.nz



 

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