- Haka on borrowed time says English writer
An English rugby writer says the haka has been 'objectified and commercially exploited' by rugby in a column that asks if the All Blacks' pre-match routine is on borrowed time.
The Telegraph's Charles Richardson penned a column on the topic of English team Exeter Chiefs and their Native American branding which has come under scrutiny.
The Exeter Chiefs had a review of their name last year which saw the side remove the mascot Big Chief, but retained the Chiefs moniker. Now supporters from rival side Wasps are demanding a ban on any Native American headdresses at the club's stadium.
"But even as Exeter's desperate boating against the current continues its inexorable journey towards defeat, fans should be asking themselves what it means for other brands within the sport," Richarson wrote.