using Māori culture to sell carpet
A UK company has been slammed for using Māori culture to sell carpet.
Invictus Carpet & Flooring incorporates numerous elements of Māori culture in its website branding and its advertising, including a video ad released in 2015 showing white children performing a haka in their living room.
The company has caught the attention of Kiwis in the UK who have expressed concern at the use of the Māori cultural elements.
And Māori cultural adviser Karaitiana Taiuru told the Herald he had "never seen anything so blatantly ripping off a culture".
Link to article and video: UK company Invictus using Māori culture to sell carpet - NZ Herald