Rules to using Maori words

imagery in branding

Businesses which are considering adopting Maori words or imagery in their branding now have the benefit of a set of guidelines to help them reference Maori culture respectfully and avoid being accused of cultural appropriation.

Karaitiana Taiuru, a Maori cultural brand adviser who has been working as an advocate for Maori intellectual property rights for more than 20 years, says he put together the guidelines in response to witnessing the significant damage to brands and personal reputations that is often caused when people incorporate elements of traditional Maori culture, including Maori language and designs, in a way that is offensive to Maori or contrary to Maori values.

Link to article: Rules to using Maori words, imagery in branding | Otago Daily Times Online News (odt.co.nz)


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