for misuse of te reo Māori in US
Procter & Gamble is under fire for misusing te reo Māori and exploiting the New Zealand image with its Kiwi Botanicals skincare range.
The American company, which owns brands including Gillette, Pantene, Tampax and Braun, makes the Kiwi Botanicals range in the US for supermarket chain Walmart.
Its marketing claims the products use New Zealand mānuka honey “harvested by the principle Māoris of the South Island”, without identifying a specific iwi.
It also refers to a Māori “tribe” rather than “iwi”.