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Tikanga Māori approach for native plant and marine extracts

to create multi-million dollar cosmetic industry export opportunity

One of NZ’s fastest growing cosmetic ingredients exporters has launched a multi-million dollar global expansion programme to meet industry demand for sustainably harvested, native plant extracts.

The move follows an approach by a $28bn US retailer looking to incorporate their bioactive ingredients into a new skincare line to supply 500+ North American stores.

Andrea Taimana, founder and CSO of Organic Bioactives, which supplies ingredients to cosmetic manufacturers in over 24 countries, says New Zealand’s geographical position means it is host to distinctive environmental conditions that can positively impact local plant life and create opportunities for the development of cosmetics ingredients for domestic and new export markets.

All of Organic Bioactives research and development is carried out in specialised laboratories in Aotearoa.

Link to video and article: Tikanga Māori approach for native plant and marine extracts to create multi-million dollar cosmetic industry export opportunity - NZ Herald



 

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